Interesting company focused on creating econtent solutions

http://www.tebaldo.com/

Agency consulting in the integration of new communication and information technology, business development and funds raising.

Strategic approach, by the anticipation of the emergence of key technology, its use, its business model and associated marketing, analysis of customer cases.

5 consultants (covering an expertise USA-Japan), a board of 10 associates with references in this industries, a partner network for seminars and projects.

Integration of collaborative tools and on-line training, interactive marketing and virtual focus group facilities, and design and ergonomic skills.

An organisation worth keeping an eye on

Amazon to respect territory rights

Amazon has moved to put UK publishers' minds at ease following serious concerns that its new digital initiatives will infringe territorial rights.

Fears have centred on Amazon Pages--which enables customers to purchase pages of books to be read online--and Amazon Upgrade, which gives online access to purchased titles.

Time Warner UK c.e.o. Ursula Mackenzie, chair of the Trade Publishers Council's rights group, wrote to Amazon about potential threats posed by Amazon to UK publishers' exclusive rights if online versions of US editions are accessible from around the world.

Mackenzie told The Bookseller that there would be serious consequences for UK publishers if the electronic world was to eschew territoriality, as it would then be a small step to the view that such rights are not worth maintaining for physical copies either.

But she received a response from senior Amazon executive Daniel Rose, who said Amazon "intends to respect territorial rights for Amazon Pages and Amazon Upgrade". Mackenzie said she was "delighted and relieved to hear that Amazon is taking the line it is".

TPC chair Ian Hudson added: "Amazon have committed that they will build in territorial contracts, and people will only be able to see the UK editions. This is exactly what happens on iTunes, so no one can say the technology doesn't exist."
alison.bone@bookseller.co.uk

http://www.thebookseller.com/?pid=2&did=19024&rememberMe=1

Cautious welcome for Google's pay plans

Alison Bone

Publishers including noted "Googlephobe" Nigel Newton have extended a cautious greeting to Google's plans to sell access to book content online, but stressed the importance of maintaining multiple routes to the online market.

The next step in Google's Book Search programme will enable publishers to sell online access to titles as part of a new "suite of online tools".

The programme will be launched first in the US and the UK. Details are not finalised, but Google said revenue would be shared, with the publisher receiving the majority.

Publishers will set the price for online access to their titles and choose which books they wish to include. Users will only be able to view the book online, with the possibility in the future of selling sections of titles, or timed access to books.

A consumer launch will follow, and Google intends to eventually roll out the service across the world. Publishers lined up to participate include Taylor & Francis and Netherlands-based Brill.

PA president and Macmillan c.e.o. Richard Charkin said: "I welcome every new avenue for distributing our authors' data more effectively, but it is vital that publishers take control on behalf of their authors to ensure there are multiple delivery routes, not just a few.

"Meanwhile, I hope that Google decides to stop digitising copyright material without permission, and will ensure that territoriality is respected in this new world."

Bloomsbury c.e.o. Newton, who recently called for a boycott of Google, said: "The news that Google is starting to face up to the fact that authors' works have value other than as a vehicle for its imaginative advertising department is indeed welcome, and its proposal of payments for online access is excellent news."

But publishers would be in a stronger position if they hosted online access from their own sites, he said. "It is crazy to talk about hosting online access or downloads on Google or any other third-party's website when it could be done so much more profitably for the author and the publisher on a publisher's own website."> n.b.news > Briefs

http://www.thebookseller.com/?pid=2&did=19012